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RETAIL

ACHIEVING SUPERLATIVE CUSTOMER SATISFACTION

The retail industry is witnessing outstanding growth as a result of changing lifestyle trends amongst urban and rural populations. Rising purchasing power, modern consumption patterns, growing population and increasing penetration of large international retail players have fuelled the demand for technology innovation in this segment. Be it hypermarkets, supermarkets or convenience stores; technology has a pivotal role to play in the success of each of these enterprises. With margins facing significant pressure due to intense competition, optimal space, product and time utilization, multi-channel access and superior customer service are the key differentiators for the leaders in this business.

Godrej Infotech Limited’s integrated business solutions for the retail industry cover all of the critical business requirements that are unique to today’s busy retailers. We have helped more than 50 customers in the areas of apparel, luxury items, food and beverages, electronics, fast moving consumer goods and hospitality chains streamline operations with our range of products. Our approach of having an end-to-end solution with a single integrated platform across stores and headquarters sets us apart from the other solution providers in the market.

Our solutions for the retail vertical are focused on:

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    POS Enhancements

    At the POS terminal, transaction entry speed is the key feature that can make a significant difference in enhancing the customer and cashier user experience. From modern touch screen based customizable user interfaces and automated cash locks to tablet enabled order entry and look up of historical customer information, all aspects of increasing efficiency are provided.

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    Inventory Optimization

    Automated triggers for inventory replenishment based on actual sales orders lead to better management of inventory levels. Dynamic market situations and peaks and valleys in consumptions are handled by positive and negative stock adjustments initiated by the system.

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    Intelligent Merchandizing

    Features such as Store wise comparisons, analytical product distribution based on geographical demand, centralized purchase and promotion management are some of the ways in which retailers can ensure that the right products are made available at the right stores.

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    Multi-Channel Support

    24*7 customer service by expanding operations through online, store and call center channels allows large scale retailers to stand out and differentiate themselves in a crowded market place. System integration across various channels guarantees that relevant product and customer information can be looked up with instantaneous response times.