The client is a family owned entertainment and media organization that has a glorious history of more than 50 years. Based in the tinsel town of Bollywood, they started out as a book circulating library. Following the success in the bibliographical world, they expanded into other content media and soon became a renowned name in the video rental business. Today, they are foraying into multiple distribution platforms such as TV, Airlines, DVD, DTH, Smart Gadgets, Mobile and the Internet. From the good old days of VHS cassettes to the modern age of real time content streaming, this is one company that has always believed in embracing the future.